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Printed at: 23/10/2014  –  05:27:32


The Culture of Markets

By: Frederick F. Wherry


Description

What are the logics of pricing, and why do some pricing schemes defy standard economic expectations? What explains the different labor market outcomes of people who receive the same training from the same place and who have similar grades? Why do national governments issue statements about the country’s history and personality when developing economic policies, and why are struggles over the images pictured on money so hard fought?

This engaging book locates the answers to these and other questions in the cultural logics and dynamics that constitute and guide markets. Using clear prose and illustrative examples, Frederick F. Wherry demystifies what culture is, and how it can be identified both in the way that markets are organized and in the way that people operate within them.

The Culture of Markets offers a comprehensive introduction to the puzzles found in studies of markets and to the ways that cultural analyses address those puzzles. The clarity of the arguments will make this a welcome resource for upper-level students of cultural sociology, economic sociology, and business/marketing.

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Hardcover
Status
Available
Edition
First Edition
ISBN
9780745647449
ISBN10
0745647448
Publication Dates ROW:
Dec 2011
Publication Dates US:
Jan 2012
Publication Dates Aus & NZ:
Dec 2011


Format
219 x 155 mm
8.60 x 6.10 in
Pages
180 pages
Paperback
Status
Available
Edition
First Edition
ISBN
9780745647456
ISBN10
0745647456
Publication Dates ROW:
Dec 2011
Publication Dates US:
Jan 2012
Publication Dates Aus & NZ:
Dec 2011



Format
211 x 148 mm
8.30 x 5.82 in
Pages
180 pages
E-book
Status
Available
Edition
First Edition
ISBN
9780745656809
ISBN10
0745656803
Publication Dates ROW:
Apr 2013
Publication Dates US:
Apr 2013
Publication Dates Aus & NZ:
Apr 2013


Format
229 x 152 mm
9.02 x 5.98 in
Pages
152 pages

* Exam copies only available to lecturers for whom the book may be suitable as a course text.
Please note: Sales representation and distribution for Polity titles is provided by John Wiley and Sons Ltd.

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Reviews

"Fred Wherry elegantly introduces students to the cultural approach in economic sociology. Wearing his theoretical sophistication lightly, Wherry provides dozens of pithy illustrations from cutting-edge empirical research. This classy essay is deceptively simple. It provides the first synthetic construction of the cultural-economic field."
Jeffrey C. Alexander, Yale University

"Engaging and insightful, Frederick Wherry's The Culture of Markets brings together two allegedly separate worlds: markets and culture. Ranging from studies of corporations and households to art markets and more, the book surprises and instructs. A must read not only for specialists but for anyone interested in learning how the economy really works."
Viviana A. Zelizer, Princeton University

"This is an excellent book by one of today's most creative economic sociologists, Frederick Wherry. The key argument is that culture affects markets in ways that economics simply cannot capture. Exactly how does this happen? For the answer - which is surprising! - you have to read the book. Perfect for use as a textbook at the undergraduate level, but also of much interest to the general reader and graduate students."
Richard Swedberg, Cornell University

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Table of Contents

Introduction: Culture, Markets, and Economic Life
Chapter 1: The Cultural Roots of Market Demand
Chapter 2: The Cultural Dimensions of Market Supply
Chapter 3: The Culture of Money and Prices
Chapter 4: How to Conduct Cultural Analyses of Markets
Conclusion: Towards a Cultural Sociology of Markets

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Author Information

Frederick F. Wherry is Associate Professor of Sociology at University of Michigan.

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