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DMS: Reporting Digital War A Private Sphere Democracy in a Digital Age The Music Industry in the Cloud Personal Connections in the Digital Age DMS: Hacking DMS: Digtal Media Ethics DMS: Blogging DMS: Media Work DMS: Search Engine Society DMS: Mobile Communication DMS: The Information Society

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12
Feb
2009

Crisis hits media workers everywhere

Posted 2087 days ago by: Mark Deuze / Tags: media work, layoffs, crisis / 2 Comments

Just as a reminder of how globally connected the creative industries are - their practices embedded in global production networks - some current information (this time all from the Media Guardian news service) on how the various industries (magazines, newspapers, TV production) in for example the UK are hit hard by the economic crisis and the ongoing efforts of regional or transnational corporations to cut costs by eliminating labor.



11
Feb
2009

Media Production without Content

Posted 2088 days ago by: Mark Deuze / Tags: media work, content, production / 0 Comments

Work in the media has always been associated with the production of content - making news, advertisements, movies, music, and so on.

One of the reasons why the shift to an all-digital, always-on media landscape poses such disruptive challenges to creative industries business models as well as media workers' sense of their professional identity, is that it is quite possible that content in a digital age is anything but king.

Time magazine (of 11 February 2009) for example reports how "content, once king, becomes a pauper" as it gets devalued at a rapid pace without anything else seemingly replacing it - other than what Tiziana Terranova labels as the free labor of users producing culture (by generating content).

This is not a new insight. Andrew Odlyzko wrote (in a 2001 issue of the excellent First Monday online journal) about "the primacy of connectvity over content", boldly declaring that content is, indeed, not King. This analysis has been echoed by various industry observers, suggesting that contact (Douglas Rushkoff) and communication (Dale Peskin) are king.

It is clear that "production" in a media work context today equals a delicate balancing act between creating compelling content and providing meaningful connectivity. This tightrope-walking (ostensibly without a safety net) must be set against finding ways to be creatively autonomous as well as commercially viable. This Content - Connectivity | Creativity - Commerce or "4C" model lies at the heart of understanding contemporary media work.

None of this is necessarily new - but all of this puts new pressures on how the people across the digital media industries (can) do their work, and what that work in fact means to them. For instance: I have yet to meet a first-year journalism student who claims she chose this career path out of a heartfelt desire to help people tell their own stories...


10
Feb
2009

New Business Models for TV/Film

Posted 2089 days ago by: Mark Deuze / Tags: Hollywood, Joss Whedon, TV/Film, media work / 3 Comments

Fascinating interview published through the Wharton School of the University of Pennsylvania with Joss Whedon (Buffy, Firefly, Dr. Horrible's Sing-Along Blog)offering suggestions of new business models in the TV/film industry. Whedon advocates models giving more agency to creatives, less power to what he describes as the "homogenized, globalized, monopolized entertainment system."