Anthony Giddens • Sociology 5th Edition

Student Resources

Chapter 15 - The Media

  1. According to Marshall McLuhan, which of the following is being created by the electronic media?



  2. Which of the following was not identified by John Reith, the first Director General of the BBC, as a purpose of the Corporation?


  3. A decline in which of the following does Putnam link to the spread of television?


  4. When was the World Wide Web invented at a Swiss physics laboratory?


  5. According to Manuel Castells, which is the defining organizational structure of our age?


  6. The Frankfurt School built upon the work of Marx but the importance of which of the following did its members argue that he underemphasized?


  7. In Habermas's account, where did the public sphere as an arena of public debate first develop? In:


  8. Baudrillard argues that increasingly events such as wars and criminal trials are thoroughly media events, not events in the world that are simply reported by the media. What term does he use to describe this?


  9. Which term does John Thompson use to describe the sort of social relations created by the mass media?


  10. Which of the following is not a characteristic of ideology according to the critical conception of ideology?


  11. Which area of television output has been the main concern of the researchers at the Glasgow Media Group?


  12. Which approach to audience studies emphasizes the ways in which different audiences use the media to meet their needs?


  13. Critics of the spread of Western cultural products across the globe argue that a cultural empire has been created. What term do they use to describe this?


  14. Which of the following is owned by Rupert Murdoch?


  15. When was the Arabic News Channel Aljazeera founded?