Hubley & Copeman - Practical Health Promotion

Chapter Overview

• Key Issues and learning outcomes
• Test your Knowledge
• Internet links

Key Issues and Learning Outcomes

Key issues within this chapter:

• Successful health promotion involves the planning, management and evaluation of activities, the improvement of services and the bringing about of change.
• Management involves planning, setting targets, organizing people, resources and time.
• A range of useful management skills and tools can be applied in health promotion.
• As your career in health promotion develops you may find yourself in a management role with responsibilities for supporting and supervising a team.

By the end of this chapter you should be able to:

• understand the importance of planning and management in health promotion.
• consider your own present and future role as a manager.
• identify a range of skills that you can use in your health promotion work.

Test your Knowledge

Having read the chapter can you now answer the following questions?

1. What is the difference between a manager and a leader?
2. Write a measurable objective for a potential activity.
3. Identify six key elements that are important to successfully delegating tasks.
4. Why and how would you wish to create a motivating environment as a manager?
5. Distinguish between the ‘task’ and ‘group’ maintenance functions in a group.
6. Identify the key components of a training programme, with an explanation.
7. People are often reluctant to change. How would overcome this reluctance?

Internet links

Communication Initiative: Directory of Planning Models. This section of the Communication Initiative’s web site provides a description with explanations of a wide range of planning models used in health promotion. http://www.comminit.com/planningmodels.html

Transfer of Learning: A Guide to Strengthening the Performance of Health Care Providers. Series of modules on training methods for health workers produced by INTRAH.
http://www.intrah.org/index.php?option=com_content&task=view&id=70&Itemid=128

Free management library provides a wide range of information on a range of management issues
http://www.managementhelp.org/